Fire 2020

Why I Chose Fire™

Our Free, Targeted 6-Minute Recruitment Video is Now Available for Your Use and Customization


The goal of our Why I Chose Fire video is to inform, inspire and motivate qualified, diverse, inclusive, and safety-conscious Generation Y individuals to consider a fulfilling career in Fire/EMS. Why I Chose Fire features inspirational interviews with diverse first responders about why they love their jobs!


Lively animation and the song “A Dream,” by Common and will.i.am, speak to a diverse Generation Y. With 15 to 21-year olds as the target audience, the Video can be used in schools, community presentations, and recruitment fairs.


Feedback on the Video:

“Cool! Inspiring!”


“Liked the song a lot.”


“It’s refreshing to see so many different ethnic groups.”


“It shows that there are opportunities for kids like us in the fire department.”


Departments Using Customized Versions of the Video Include:

Madison Fire Department, WI


Renton Fire and Emergency Services, WA


Ames Fire Department, IO


Greenville Fire/Rescue, NC


South Euclid Fire Department, OH

Download a Free Copy

Any career and combo fire department, fire science college program, and cadet or Explorer program can request permission to download a copy of Why I Chose Fire. The only requirement is reading and accepting our Terms of Use Agreement. After we verify your acceptance of our Terms of Use Agreement and review the information you have completed in the form that follows, we’ll contact you via email with a link to download Why I Chose Fire.


Request to Download Why I Chose Fire >


Customization Options

We provide career and combo departments with three customization options for Why I Chose Fire. Customization options entail fees. For more information about the fees and process involved, please contact us.


Customized Webpage: A dedicated page on the FIRE 20/20 website will be designed around your fire department’s logo; messaging in text and/or video from the chief, and contact information. From your ‘branded’ webpage on our site, visitors will view Why I Chose Fire.


Customized Video: Your fire department’s logo; messaging in text and/or video from the chief, and contact information will be placed on Why I Chose Fire. You will receive a digital disc copy of the customized video.


Customized Webpage and Video: Includes everything above.


Contact Us to Discuss Your Department-Specific Needs

To discuss customization options for your department, please contact us.