Fire 2020

Why I Chose Fire™: Next Generation Volunteer Video

Our Free, Targeted 8-Minute VOLUNTEER Diversity Recruitment Video Is Now Available!



Request to Download the Why I Chose Fire™: Next Generation VOLUNTEER Video


The Why I Chose Fire: Next Generation VOLUNTEER video informs, inspires and motivates qualified, inclusive, diverse, and safety-conscious Generation Y, ages 15-25 to join the fire/emergency medical services.


Why I Chose Fire: Next Generation features inspirational interviews with diverse first responders about why they love volunteering and what inspired them to get involved in the fire/EMS services. The videos articulate what potential volunteer firefighters need to know to be successful today and in the future.


Why I Chose Fire: Next Generation  is easily integrated into your recruitment campaign: on your website, social media pages, on local cable access, and in presentations at schools at community events.


For information about a customized version for your department or organization please contact or call us at 360-447-8577.


The Why I Chose Fire: Next Generation videos were made possible by a grant from the MSFoundation_v1

and sponsored by: 





What people are saying:


Download a Free Copy

“It’s free, it’s targeted, it’s high quality, it speaks to the next generation. Hopefully every volunteer department will integrate the Why I Chose Fire: Next Generation video for volunteers into their recruitment campaigns. This is a no brainer!”-Ronny Coleman, Retired California State Fire Marshal

“Your search is over for a concise, inspirational, and high energy volunteer firefighter recruitment video.“- Brian Riebe, Chair, South Carolina Firefighters Recruitment &  Retention

“It’s great to see a Firefighter recruitment video that can inspire and instill hope in people who traditionally have not seen a reflection of themselves in the Fire Service.” – Alberto N. Olmos, Division Chief, Former President National Association of Hispanic Firefighters, 2006-2010

“This captures the essence of the job and speaks to young people! Invaluable in attracting young applicants from all communities!-Karen Kerr, Camp Blaze Founding Director

“The FIRE 20/20 recruitment video will help us to inform, inspire and engage the next generation of volunteer firefighters who understand that our strength truly comes from our differences.”-Fire Chief jona olsson, Latir, NM and 2012 Volunteer Fire Chief of the Year



Any volunteer or combo fire department, fire science program, training academy, Explorer/cadet/summer fire camp program or nonprofit can request a copy of the VOLUNTEER Why I Chose Fire: Next Generation video. One copy per department please. To receive a code for your website/social media pages and download link to burn up to two copies on DVD, please read and accept our Terms of Use Agreement provide contact and department data.


Request to Download Why I Chose Fire: Next Generation VOLUNTEER Video

For a small fee, FIRE 20/20 offers a customization package for Why I Chose Fire: Next Generation. For more information about pricing, specifications and the process, please contact us.

Overview of Customization:

-A custom, bilingual web page with department logo, contact information, and a link to your online job application form or another page of your choosing.

-A custom 20-30 second video opening from your chief or other influential member of your department or community. 

-A custom 15-20 second video closing and call to action from a diverse member of your department or influential member of your community. 

-A download link that you can provide to your local cable access channel to download your custom video for broadcast.

-Two custom DVDs to show to schools, job fairs, community events, etc.

-A Why I Chose Fire: Next Generation graphic for your department or city webpage that links to your custom webpage and video.

-FIRE 20/20′s Diversity Recruitment Tip Sheet to help your department effectively integrate the video and webpage into your recruitment campaign.

-Draft script for opening and closing which you are welcome to use, edit, or disregard.