Digital marketing started in 1993 with a simple form of online marketing. Today, digital marketing has changed in many different ways, including the search engines, social media platforms, Gmail overtaking major email platforms, YouTube multiplying in power of videos, LinkedIn changing prospecting in business, Google’s real-time, instant search results, and much more. In fact, digital marketing changes every year at a much-accelerated rate, and that’s why digital marketing professionals have to stay enrolled in the saying “digital marketing school,” to always stay informed about the greatest and latest advances in the art of online marketing.
Various practices of digital marketing have been placed to bring in the relevance for digital marketing success, which includes conducting frequent SEO audits, considering new keywords attribution models, leveraging the optimization conversion rate, and offering user-experience a fresh look to your site.
Are You Well Prepared To Leverage The Following Digital-Marketing Predictions?
Conduct a More Frequent SEO Strategy Update
You need to update your “SEO strategy” more often, probably after every quarter. This could sound a bit crazy, but consider this: “Google updates its algorithm more than 500 times a year”. If you fail to update your SEO strategy to reflect current updates, you may easily lose your tractions in the cycle of search engines, the ranking position of your keywords, and you will lose business gains as well. Three areas that need your immediate attention are voice search, semantic search, and unlinked mentions.
Start Implementing the AI (Artificial Intelligence) Software
The common uses of AI include collecting of data, helping drive decisions, and automating research. Companies like Netflix, Facebook and Amazon use it for providing better client experiences by showing relevant suggestions and content based on client data. Other technologies using AI include voice search, image recognition, and smart content. This idea in AI capabilities stimulates higher revenue generation and faster customer conversions. The main promise of AI is to personalize user experience on a consumer-by-consumer basis through combining client data with capabilities of AI, such as augmented reality and chatbots.
Design Your Website for Preferences of Users, Not Yours
The building of websites has been a practice, wherein companies create websites that suit their own preferences — from navigation to colors to content. This has often resulted in websites that do not fully engage their visitors or inspire them to return. When users fail to be well engaged, they will just move on. Currently, digital marketers need to rethink their approach. This will in some cases, just entail some tweaks additions to their current design. In others, it could mean a revamp or a wholesale takedown. In any case, you have to keep in mind the user experience points as you prepare to create a website that is, firstly, for your customers and prospects.
Digital marketing as it is has come a long way in the past several decades. Today, the pace of changes is at an accelerated speed, and marketers who often update their strategies in digital marketing to maintain pace will definitely outperform their rivals. That may, in fact, be the smartest strategy in digital marketing.